1. The artistic link with DalÍ.
The products and designs developed in this project will have links with the world of Salvador DalÌ, his work and his art, as a source of inspiration. The fundamental idea, not to be renounced, is to contribute to the dignity of his art, by diffusion of an awareness of the figure of Salvador DalÌ, collaborating to that end with the institutions which deal with the management of intellectual property rights.

2. Family groupings.
Within the diversity of products planned and the characteristics of each one of them, prime importance will be given to a series of specific features which allow the objects to be identified as members of the same family.
This will facilitate the commercialisation of the products and, at the same time, be an incentive for the interest of customers who may be collectors.

3. Qualified design.
On the basis that the products developed will be visions of DalÌ’s world, created by designers of recognised prestige, this project will have unavoidable links with the design.
That must not be understood as being an imitative reproduction of DalÌ’s own originals. These are works created by professionals and, therefore, carry their own creative stamp.

4. Quality production.
This project is committed to a collection of high quality products as an indispensable result of design and art. This will be reflected both in the objects themselves and in all the things which accompany them, production, materials, packaging, promotion, etc.

5. Durability / timelessness.
The objects will be conceived with an intention that they should last. The conjunction of art and design will imprint timeless qualities which will make their remaining in the market also possible for the medium and long term.

6. International qualities.
The products, as the work of DalÌ, have to have an international spirit, but without forgetting their own origin. The standards of quality, formal and promotional, must be at the level of their international equivalents.
They will be objects which are understandable, easy to use, and without negative connotations for any type of user, independently of his culture or geographical location.

7. Functionality qualities.
The design must be made adequate to the function of the product. This must not be understood as a strictly rationalist imposition which could condition the project formally or symbolically, but as a working premise.
8. Normalisation and homologation.
All the materials, components, finishes, packaging, etc., which may be needed for this project must comply with EU regulations for the purpose of obtaining international homologation.

9. Identification.
The product itself also requires an "own name" and a specific logo, the application of these to both the products and the packaging, materials, promotion, etc., coordinating two sensitivities: the artistic and that of the consumers.

10. International commercialisation.
The products designed in this project must have a competitive capacity in the international commercial environment, within their own sector.